Even if content strategy isn't in your job description, content's probably your problem. Your brand has a complicated message to deliver, and you can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries. Your audience has just as many ways of engaging with it. So how do you simplify your message and know where to invest your time, creativity and money to best reach your audience?
Creative directors, designers, copywriters, web architects, project managers, and search engine marketing specialists: join AIGA Maine at SPACE for an evening with content strategist Margot Bloomstein, author of Content Strategy at Work: Real World Stories to Strengthen Every Interactive Project (Morgan Kaufmann 2012). Margot will share real-world examples and approaches you can adopt now—no matter your role in the design or marketing team—to ensure that your content is making powerful, effective and brand-appropriate connections.
Margot Bloomstein is the author of Content Strategy at Work: Real-World
Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012)
and principal of Appropriate, Inc., an independent brand and content
strategy consultancy based in Boston. She crafts brand-appropriate user
experiences to help retailers, universities, and other organizations engage
their target audiences and project key messages with consistency and clarity
through both traditional and social media.
Advertising and interactive agencies as well as large corporations turn to
Margot to help grow their content strategy practices. Over the past decade,
she’s had a hand in shaping corporate social responsibility efforts at
Timberland, content for alumni relations at Tufts University, and strategy
for cultural tourism in the state of Nevada. The rogues' gallery also
includes BT, ECCO Shoes, Fidelity, Liberty Mutual, Philips, Lindt and
Sprüngli, Harvard University, and the Rhode Island Public Transit Authority.
A participant in the inaugural Content Strategy Consortium and featured
speaker at SXSW, Margot speaks internationally about enriching interactive
engagements with content strategy. Recent engagements include UX London, CS
Forum Helsinki, Content Marketing World, Content Strategy Applied, Confab,
and Web 2.0. This summer, see her at the HOW Design Conference in Boston.
She also helps organize the Content Strategy New England meetup. Find her
blogging infrequently at Appropriate, Inc. and tweeting prolifically at