Joshua Loring

Joshua Loring, singer and guitarist for the rock group Brenda, pledges a strong allegiance to the veiled music culture of Portland-or, rather, to its unveiling. He is Portland’s adamant champion, its believer, and most recently, its spokesperson.

With a grant of $7,500 from the Maine Arts Commission, Loring, a resident artist at the Space Gallery, is creating a multi-platform audio-visual project to document the art and lives of a thriving yet largely hidden treasure trove of Portland musicians.

The project consists of three main components: a book of photoluftansa graphs and text portraying the musicians at shows, practices, and their day jobs; an audio compilation; and a blog which will continue on after the completion of the project.

Loring will ship about 500 copies to college radio stations; clout-wielding independent media outlets such as CMJ, Tiny Mix Tapes and Pitchfork; mp3 blogs; FM stations such as Jersey City’s brilliant freeform juggernaut WFMU; and booking agencies like Bowery Presents.

As an artist, Loring possesses an uncanny devotion to his hometown of Portland. He graduated from Sarah Lawrence College in New York in 2002. For the next few years, he worked at a design studio in Manhattan. He played with a band that practiced in a textile mill-turned-studio in his neighborhood of Park Slope, Brooklyn.

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